What is ROI and why should you care?
ROI stands for Return on Investment. For artists, it's the simplest way to measure whether a fair was financially worth it. Did you earn more than you spent? If yes, positive ROI. If not, you lost money. It sounds obvious, but most artists don't track this — and most fairs don't want you to. We do.
What you earned
minus
What you spent
=
Your ROI
Fair Signal collects this data anonymously from artists who have actually exhibited. We then score each fair on profitability, buyer quality, organisation, and whether artists would return. The result is the clearest picture of fair value anywhere.